Effective Email Marketing is about having fast, accurate and precise online communications with your target audience. It is about having one-to-one contact to capture, keep in touch with and retain your clients. Using email marketing helps your business to achieve better customer retention and optimise sales potential throughout the client life cycle.

This half day workshop will enable businesses to realise the benefits of email marketing to drive a successful marketing strategy. In this seminar you will gain the knowledge to send bulk personalised email; manage and grow your database; methods for upselling and cross promotion; and how to measure the success and reach of your email campaigns.
What You Will Learn

    * The benefits of email marketing
    * How-to create and send once off or regular email campaigns
    * How-to upsell and cross promote using email marketing
    * How to manage & build your database
    * Subscriptions and unsubscriptions
    * HTML versus Text
    * How to avoid your emails being blocked by spam filters
    * How to comply with Australian Spam legislation
    * How to use tools for automation and scheduling
    * How to measure campaign success
    * How to use email marketing to drive more traffic to your website
    * And much, much more!